"Today's pop culture isn't just another set of cultural messages; it's a mass medium, too. Remember how the Star Trek crew had 'universal translators,' who could turn any alien tongue into English? Pop culture has become just such a device for fans, who are increasingly inclined to interpret everything from religion to philosophy through the lens of their favorite program." A review and news piece that mentions Taking the Red Pill among several other innovative movie tie-ins. Fodder for someone's Amazon wish list. (By John-Michael Maas, Publishers Weekly, April 21, 2003)