Saturday, June 16, 2012

When Search Engine Metrics Get… Awkward

Surely this is not the best keyword search for the Googlebots to be associating with this.  But the ad for the movie Ted shows up on the right side of the page pretty much 1 out of 6 times when you go to the first story.  This is an ongoing problem in online advertising: the bots can get the demographics right, but the psychographics call for human judgment.